Mighty Swell

 

Challenges

  • It is a recognizable brand in Florida and the official sponsor of Tampa Bay Buccaneers, but it's originally an Austin seltzer company.

  • They wanted to win over the Austin community as the local home-grown seltzer of choice.

  • They wanted fresh and creative marketing work in one of the most popular hangout spots in Austin, The Austin Town Lake Stunt.

 
 

Results

  • We managed to hand out the Mighty Swells in a motorized RC boat.